Warehouse Optimization with RedX

Case Study: Warehouse Management System


In the fast-paced telecommunications industry, ensuring the safety of workers during the construction and maintenance of tower infrastructure is paramount. A leading tower company, which specializes in erecting and leasing tower structures to telecom operators, aimed to elevate its safety protocols. To achieve this, they turned to innovative AI technology and partnered with us to deploy a state-of-the-art solution.

The Challenge:

Traditional tyre loading methods often result in missed tires, leading to revenue loss, delivery delays, and increased workload for warehouses and distribution centers managing high tire volumes. Exacerbating the issue, manual counting processes can be prone to errors and inefficiencies, further impacting operational productivity and customer satisfaction.

The Solution: RedX AI Automation Platform:

Implementing automated tire counting through a computer vision system ensures precise and efficient container loading. By automating the tire counting process, this solution guarantees accuracy and efficiency, eliminating missed tires and enhancing loading speed.

Additionally, it reduces workload and improves delivery reliability, ultimately streamlining operations and optimizing productivity.

Impact & Results:

The deployment of the RedX platform transformed safety monitoring from a manual, error-prone process to an automated, efficient, and reliable system. The ground-based human tracing cameras provided comprehensive coverage of the site, enabling real-time detection and alerts for any safety gear non-compliance.

This not only streamlined the monitoring process but also significantly enhanced the safety culture among workers. The tower company experienced a marked reduction in safety incidents and non-compliance, highlighting the effectiveness of integrating AI technology into safety protocols.


The integration of RedX at the tower company’s construction sites has set a new industry standard for safety and efficiency. This case study exemplifies our dedication to harnessing AI for meaningful applications, ensuring safer work environments, and leading the charge in technological innovation within traditional sectors.

This case study highlights our commitment to improving workplace safety through technological innovation, demonstrating how AI can be leveraged to make traditional industries safer and more efficient.